Muslim-Friendly Fashion Brands to Shop From in 2023

In 2023, the fashion industry continues to witness the rise of Muslim-friendly fashion brands catering to Muslim consumers' unique needs and preferences. These brands offer a wide range of modest clothing options without compromising on style and fashion-forward designs.

Whether you're looking for elegant abayas, trendy hijabs, or modest activewear, these top Muslim-friendly fashion brands have got you covered. This article will explore the most sought-after brands that provide fashionable choices for Muslim men and women in 2023.

1. Modanisa: Modest Fashion for Every Occasion

Modanisa has taken the fashion world by storm, emerging as a top-notch online retailer that caters to women's modest fashion needs. They've mastered the art of blending Islamic principles with the latest trends, resulting in a thoughtfully curated collection of clothing items. 

Their commitment to delivering high-quality garments has made them the ultimate destination for Muslim women who want to stay fashion-forward while staying true to their values. 

Modanisa is a leading hijab fashion brand that offers a diverse range of stylish and modest clothing, including hijabs, abayas, tunics, and accessories. Some of their popular products include:

  • Elegant Chiffon Hijab: A breathable, lightweight hijab offering full coverage with a graceful drape. Perfect for a stylish and comfortable look.
  • Classic Jersey Hijab: A soft, stretchy hijab available in various colors, ensuring a secure and comfortable fit for everyday wear or special events.
  • Embroidered Abaya: A sophisticated abaya with intricate embroidery, perfect for formal events or special occasions, while ensuring comfort.

2. Haute Hijab: Elevating the Hijab Game

Haute Hijab, an influential brand in the fashion world, has made a remarkable mark when it comes to hijabs. They're all about empowering Muslim women to embrace their individuality with stylish headscarves. 


Offering a variety of hijab styles, fabrics, and prints, Haute Hijab goes the extra mile in providing endless options for women to express themselves through their head coverings. Popular for both casual and special occasions, Haute Hijab revolutionizes hijab-wearing. Their current in-demand products include:


  • Chic Georgette Hijab: A luxurious, lightweight hijab made from premium georgette fabric, effortlessly elevating any outfit while ensuring comfort and breathability.
  • Magnetic Jersey Hijab: A no-fuss, easy-to-wear hijab with a magnetic closure, providing a secure fit and hassle-free styling experience for busy women.
  • Sophisticated Lace Abaya: An elegantly designed abaya with delicate lace detailing, offering a perfect blend of modesty and style for special occasions.

3. Aab: Sophisticated and Elegant Modest Fashion

Aab, a leading UK modest fashion brand, is known for its sophisticated and elegant designs. Their diverse collection includes dresses, tunics, abayas, and scarves. This brand puts an emphasis on quality and modernity, appealing to style-savvy Muslim women seeking timeless wardrobe essentials. Some of their popular products include:


  • Sophisticated Silk Hijab: Luxurious silk fabric elevates this hijab, providing a refined touch and unparalleled comfort for any occasion.
  • Versatile Kimono Cardigan: This chic kimono cardigan effortlessly complements any outfit, making it a must-have staple for both casual and formal settings.
  • Elegant Maxi Dress: A stunning maxi dress featuring a modest design and exquisite details, perfect for turning heads at any event or gathering.
  • Tailored Palazzo Pants: Experience ultimate comfort and style with these expertly tailored palazzo pants, ideal for creating a polished yet relaxed look.

4. Inayah: Modern and Modest Fusion

Inayah has gained recognition in the fashion world for effortlessly blending modern trends with modesty. Their unique clothing line combines contemporary styles with traditional influences, appealing to diverse shoppers.


Offering everyday essentials to stunning occasion wear, Inayah caters to a wide variety of customer preferences. The brand stands out for its commitment to quality, comfort, and attention to detail, garnering a loyal following among Muslim women worldwide. Their collection showcases an array of garments and accessories suitable for any event. Some of their popular products include:


  • Flowing Georgette Hijab: This elegant georgette hijab offers a beautiful drape, seamlessly blending modesty and style for a timeless look.
  • Contemporary Abaya: A modern twist on the classic abaya, featuring unique details and a flattering silhouette, perfect for any event or gathering.
  • Chic Modest Trousers: These versatile trousers are designed for both comfort and style, easily paired with various tops to create a fashionable ensemble.

5. Zolace: Affordable Modest Fashion from Malaysia

Hailing from Malaysia, Zolace has become a go-to brand among Muslim women, thanks to its trendy yet pocket-friendly clothing options. They've got everything from dresses and tops to skirts and scarves, ensuring that modest fashion is within everyone's reach. 


What's great about Zolace is that they manage to strike a perfect balance between affordability, quality, and style. So, if you're on the lookout for fashionable choices that won't break the bank, Zolace is definitely worth checking out. Check out these products by Zolace.


  • Elegant Lace Hijab: This delicate lace hijab adds a touch of sophistication to any outfit, making it a versatile choice for both casual and formal events.
  • Modern Baju Kurung: A stylish reinterpretation of the traditional Baju Kurung, showcasing unique designs and patterns for a standout look at cultural celebrations.
  • Casual Tunic Dress: This relaxed tunic dress provides an effortlessly fashionable option for everyday wear while maintaining modesty and comfort.
  • Tailored Wide-Leg Pants: These wide-leg pants offer a chic alternative to traditional trousers, perfect for creating a polished and modest ensemble.
  • Trendy Modest Outerwear: Stay warm and stylish with Zolace's range of modest outerwear, featuring fashionable designs that cater to your modest dressing needs.


6. The Modist: Curating Luxury Modest Fashion

The Modist is an online luxury retailer that has gained recognition for curating a selection of modest fashion from various designers. Their focus is on providing high-end, luxury options for individuals seeking fashionable yet modest clothing. 


The Modist offers a range of clothing items, including dresses, jumpsuits, and outerwear, all designed to cater to the more fashion-conscious consumers who appreciate the intersection of modesty and luxury. 


  • Elegant Maxi Dress: A stunning maxi dress that blends modesty and glamour, with carefully designed details that exude sophistication and grace.
  • Chic Wide-Leg Trousers: These fashionable wide-leg trousers offer a modern take on modest dressing, seamlessly combining comfort and style for a polished look.
  • Luxurious Modest Swimwear: Experience both modesty and elegance with The Modist's collection of designer swimwear, combining innovative designs with premium materials for a chic beach or poolside attire.

7. Niswa Fashion: Modest and Fashionable Clothing

Niswa Fashion caters to Muslim women seeking modest, stylish clothing, offering options such as abayas, maxi dresses, skirts, and activewear. They focus on combining modesty with the latest fashion trends, making them a popular choice for those looking to express their style while maintaining modesty. With a commitment to quality, Niswa Fashion has become a go-to brand for fashionable, modest attire. See these beautiful items offerred by Niswa. 


  • Stylish Modest Tunic: This versatile tunic pairs effortlessly with skirts or pants, creating a fashionable and modest ensemble suitable for various occasions.
  • Comfortable Palazzo Pants: These relaxed palazzo pants offer both style and comfort, making them an ideal choice for everyday wear or special events.
  • Trendy Modest Activewear: Stay active and stylish with Niswa Fashion's collection of modest activewear, designed to provide maximum comfort and functionality without compromising on style.

8. SHUKR: Embracing Islamic Values in Fashion

SHUKR is a brand that combines Islamic values with contemporary fashion. They offer a range of modest clothing options for men, women, and children. Their collection includes shirts, tunics, dresses, pants, and hijabs, all crafted with a focus on modesty and style.


SHUKR has a reputation for its attention to detail, using high-quality fabrics and designs that cater to the diverse needs of their customers. The list below gives you an idea of the best selling SHUKR products of SHUKR.


  • Classic Thobe: A timeless thobe featuring intricate details and a comfortable fit, making it a versatile choice for everyday wear or special events.
  • Chic Modest Dress: This stylish modest dress showcases a modern design with modest features, making it an ideal option for various occasions and settings.
  • Versatile Salwar Kameez: This traditional salwar kameez offers a contemporary twist, blending cultural heritage with modern fashion for a standout look.

9. Veiled Collection: Chic and Modest Apparel

Veiled Collection offers chic, modest apparel for Muslim women, featuring contemporary dresses, skirts, tops, and outerwear. This brand excels in attention to detail and modern designs, allowing Muslim women to stay on-trend while maintaining modesty.


It's refreshing to see a brand like Veiled Collection making waves in the fashion industry. They understand the needs and desires of Muslim women and are dedicated to meeting them with their stylish apparels, out of which some are enlisted below:


  • Breathable Jersey Hijab: This soft and stretchy jersey hijab ensures a comfortable fit and effortless styling for both casual and formal occasions.
  • Fashion-Forward Abaya: A modern abaya that boasts unique designs and a flattering silhouette, making it a standout piece for any event or gathering.
  • Sophisticated Modest Blouse: This chic modest blouse effortlessly pairs with skirts or pants, creating a polished and versatile look suitable for various settings.
  • Stylish Culottes: These trendy culottes offer a fashionable alternative to traditional pants, providing a balance between comfort and modest style.

10. Annah Hariri: Unique Designs for Modest Fashion

Annah Hariri is a unique modest fashion brand offering dresses, jumpsuits, and abayas. Embracing creativity and individuality, their designs stand out while maintaining modesty. With a focus on intricate details and craftsmanship, Annah Hariri is a go-to brand for one-of-a-kind modest fashion.


Ideal for special occasions or personal style expression, Annah Hariri combines trendy designs with elegance, catering to modern individuals who value modesty and individuality. Below given are the all time favourites:



  • Chic Modest Skirt: This stylish modest skirt features a fashionable design and premium fabric, offering a refined and sophisticated look that can be easily dressed up or down.
  • Graceful Modest Jumpsuit: An elegant jumpsuit that combines comfort and style, featuring a modest design and impeccable tailoring, suitable for a variety of occasions.
  • Luxurious Evening Gown: Annah Hariri's collection includes luxurious evening gowns that showcase timeless beauty, ensuring that modesty is maintained without compromising on glamour for formal events or special evenings.

11. Sara Elemary: Modest Fashion with a Modern Twist

Sara Elemary is a brand that brings a modern twist to modest fashion. They offer a range of clothing items, including dresses, tops, and jumpsuits. Sara Elemary aims to combine comfort, style, and modesty in their designs, allowing individuals to express their fashion sense without compromising their values. 


With their contemporary and fashion-forward approach, Sara Elemary appeals to the younger generation of Muslim women seeking trendy and modest clothing options.


  • Refined Organic Cotton Hijab: Sara Elemary showcases sophisticated organic cotton hijabs, combining eco-friendliness with a timeless aesthetic.
  • Innovative Slip-On Hijab: Experience the ease of Sara Elemary's slip-on hijabs, designed for quick and stylish headwear solutions.
  • Versatile Modal Scarf: Explore Sara Elemary's collection of soft, breathable modal scarves, perfect for versatile styling and all-day comfort.

12. Afflatus Hijab: Hijabs with a Personal Touch

Afflatus Hijab is a brand that specializes in creating personalized hijabs. They offer a variety of hijab styles, fabrics, and colors, allowing individuals to customize their hijabs to suit their preferences. 


Afflatus Hijab takes pride in their attention to detail and quality craftsmanship, ensuring that each hijab is made with care. By offering personalized options, Afflatus Hijab allows individuals to express their personal style and individuality through their hijabs.Some of their popular products include:


  • Breathable Cotton Hijab: This soft and breathable cotton hijab provides a comfortable and versatile option for everyday wear, suitable for a variety of styles and preferences.
  • Stylish Silk Hijab: A luxurious silk hijab that adds a touch of elegance and glamour to any outfit, making it perfect for special events or formal occasions.
  • Functional Sports Hijab: Stay active and comfortable with Afflatus Hijab's range of sports hijabs, designed to stay securely in place during workouts while maintaining modesty.

13. Naelofar Hijab: Trendy Hijabs with a Malaysian Flair

Naelofar Hijab is a Malaysian brand that has gained popularity for its trendy and fashionable hijabs. They offer a wide variety of hijab styles, from everyday essentials to statement pieces. 


Naelofar Hijab embraces bold prints, vibrant colors, and innovative designs, allowing individuals to make a fashion statement with their hijabs. With their Malaysian flair, Naelofar Hijab brings a touch of cultural richness to the world of Muslim-friendly fashion.


  • Printed Satin Silk Hijab: A luxurious satin silk hijab featuring beautiful prints and a silky smooth texture, perfect for adding a touch of sophistication to your ensemble.
  • Stylish Instant Hijab: Naelofar Hijab offers a variety of instant hijabs that are effortless to wear, providing a quick and stylish solution for those on the go.
  • Versatile Shawl: Their collection includes a range of versatile shawls in different materials, allowing for creative styling options to suit various outfits and occasions.

14. Lebiska: Modern and Minimalist Modest Fashion

Lebiska is a brand that focuses on modern and minimalist modest fashion. They offer a range of clothing options, including dresses, jumpsuits, and tops, all characterized by clean lines and simplicity. Lebiska embraces a minimalist aesthetic, allowing individuals to create effortless and stylish looks while maintaining their modesty. The timeless designs of Lebiska cares for those seeking a contemporary and understated approach to modest fashion.


  • Elegant Linen Blend Hijab: Lebiska's chic linen blend hijabs offer style and comfort with intricate detailing and breathability.
  • Trendsetting Magnetic Hijab: Discover Lebiska's innovative magnetic hijabs for a hassle-free, polished look in seconds.
  • Adaptable Draped Scarf: Lebiska's versatile draped scarves provide endless styling possibilities for any outfit and occasion.

15. Covered Bliss: Modest Fashion for Every Occasion

Covered Bliss is a brand that aims to provide modest fashion options for every occasion. They offer a diverse range of clothing items, including dresses, tunics, and abayas, suitable for casual wear, work, or special events. 


Covered Bliss emphasizes versatility and functionality, ensuring that individuals can find the perfect modest outfit for any situation. Their commitment to catering to various occasions makes Covered Bliss a brand that understands the diverse lifestyle needs of Muslim consumers.


  • Sophisticated Chiffon Hijab: Covered Bliss presents elegant chiffon hijabs, perfect for adding grace and style to your modest attire.
  • Effortless Pre-styled Turban: Experience Covered Bliss's pre-styled turbans for a chic and convenient solution to your hijab needs.
  • Multipurpose Jersey Wrap: Discover Covered Bliss's stretchy jersey wraps, offering countless styling options and ultimate comfort for any occasion.

Final Thoughts


2023 has seen an incredible rise of Muslim-friendly fashion brands, offering stylish and modest clothing options that cater to the needs of Muslim consumers. These brands have revolutionized the industry, crossing cultural and religious boundaries with their commitment to quality, style, and inclusivity. 


Modanisa offers a versatile selection, while Haute Hijab stands out with innovative hijab styles. Aab brings sophistication, and Inayah creates unique outfits by blending modern and traditional elements. For budget-conscious shoppers, Zolace offers affordable yet fashionable choices. All of the brands given above provide muslim women to enjoy and embrace fashion in their own way. 

Frequently Asked Questions (FAQs)

Q1: Are these Muslim-friendly fashion brands only for Muslim consumers?

No, these brands cater to Muslim consumers while also welcoming individuals who appreciate modest and stylish fashion choices.

Q2:Are the clothing options limited to traditional styles?

No, Muslim-friendly fashion brands offer a wide range of clothing options beyond traditional styles. 

Q3: Do these brands offer clothing for men as well?

Yes, some Muslim-friendly fashion brands also provide clothing options for men. Brands like SHUKR offer a range of modest clothing items for men, including shirts, tunics, and pants. 

Q4: Do these brands offer international shipping?

Yes, most Muslim-friendly fashion brands offer international shipping, allowing customers worldwide to shop from their collections.